AMC Plus Ungated Detail Page
AMC Networks has always been a production studio at its core, with streaming services and licensed content serving as gateways into our ecosystem. The Ungated Detail Page plays a vital role as the first touchpoint for many users. With several major partnerships on the horizon, it became clear that a redesign was essential to better support our evolving needs.
Challenges of the Previous Design
Before the redesign, the page presented several barriers to user engagement. There were few clear entry points to the buy flow, limited opportunities to sample content, and no visible pricing information. Additionally, the page lacked proper SEO optimization, making it harder for users to discover content organically.
Innovative Updates and Enhancements
The new design resolved these issues with a range of improvements. We introduced multiple buy flow entry points, made pricing details more visible, and prominently displayed additional seasonal content above the fold. Users could now quickly find the content they were searching for, explore a variety of samples, and discover related AMC+ offerings through suggested content. Enhanced SEO tagging ensured that the page was more discoverable in search engines, driving additional traffic.
Delivering Results and Exceeding Expectations
The redesign proved to be a significant success. Within weeks of launch, sign-ups increased by 15%, a clear indication of improved user engagement. Notably, the seasonal dropdown became the 2nd most-clicked call-to-action, validating our hypothesis that many visitors were searching for content unavailable on partner platforms. These results underscore the page’s role as a powerful gateway to the AMC+ ecosystem.